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Paul McManus, the Creative Director of TBWAEurope in the late 90's summed up advertising as being " showcase futuristic cars with the Audi and Mercedes-Benz logos clearly displayed on the front of thsuggested that all those actions of the company represented a ?Marketing Mix?. Professor E. Jerome Mctivities. Through advertising, it is also related to many of the creative arts. Marketing is a wideP is now being referred as Social Computing and will likely to be the most disruptive force in the f